Privacy Policy

Last Updated: September 1, 2026

Introduction

Welcome to the Privacy Policy for Westwise Group. This website (the "Site") is owned and operated by Westwise Group, LLC ("Westwise Group," "we," "our," or "us"). We provide advertising management, marketing, and data collection intake services for independent third party law firms advertising their legal services or products (each an "Advertising Firm" and collectively "Advertising Firms").

At Westwise Group, we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how Westwise Group collects, uses, shares, and protects your information when you visit www.westwisegroup.com or interact with any of our other websites, call center services, and related digital properties (collectively, the "Services"). This policy applies to all brands and websites operated by Westwise Group. By visiting the Site or using the Services, you agree to our Terms of Service and to our use, collection, and disclosure practices, and other activities described in this Privacy Policy. If you do not agree, please discontinue your use of our Services.

Information We Collect

We collect information from or about you in several ways, including information you provide to us directly, information we automatically collect when you use our Services, and information we receive from third parties.

Information You Provide to Us

When you use our Services, we may collect the following categories of personal information:

  • Identifiers: Name, email address, postal address, phone number, IP address, and other similar identifiers.
  • Customer Records: Legal information (such as case details, accident information, medical information (see, Consumer Health Data below), etc.) that you provide when seeking legal services.
  • Protected Classifications: Age, gender, disability status, or other characteristics that may be relevant to your legal matter.
  • Commercial Information: Products or services you have shown interest in, and other purchasing or consuming histories.
  • Internet Activity: Browsing history, search history, and information regarding your interaction with our websites or advertisements.
  • Geolocation Data: Physical location or movements based on IP address or mobile device, including email and chat.
  • Audio/Electronic Data: Voice recordings of calls with our call center, electronic messages, or other audio or visual information.
  • Professional Information: Current or past employment and education details, if relevant to your legal matter or if you apply for an open position at Westwise Group.
  • Inferences: Profile information reflecting your preferences, characteristics, behaviors, and attitudes.

Consumer Health Data

We may, as part of our data collection intake services for an Advertising Firm, collect and process information on behalf of such Advertising Firm concerning your health or medical history that you voluntarily provide to us, including medical information, information concerning injuries, accidents, diagnoses, treatments, medications, medical providers, or other information relating to your physical or mental health ("Consumer Health Data").

We collect and process this Consumer Health Data solely on behalf of the Advertising Firm for the advertisement to which you responded in connection with their evaluation of your matter and your engagement of their services. As part of your engagement of the Advertising Firm, they will advise you, where applicable, of their policies, and will obtain your consent, to collect and share your Consumer Health Data. Where required by applicable law, we will obtain your affirmative consent before collecting or sharing Consumer Health Data. Consent to the collection of Consumer Health Data is separate from consent to sharing Consumer Health Data where required by applicable law. You may withdraw consent to future collection or sharing of Consumer Health Data, subject to applicable legal, professional, contractual, or other obligations and exceptions.

You may request confirmation of whether we collect Consumer Health Data about you, request access to such data, request deletion where applicable, and withdraw consent to future collection or sharing where applicable law provides those rights. To exercise these rights, please contact us at privacy@westwisegroup.com. To view our Consumer Health Data Privacy Policy, click here.

Information We Collect Automatically

When you use our Services, we may automatically collect certain information about your device and usage, including:

  • Device Information: Browser type, operating system, device type (computer, tablet, mobile phone), identifiers, and settings.
  • Usage Data: Pages visited, time spent on pages, links clicked, and other actions taken on our Services.
  • IP Address and Ad ID: Your device's IP address and approximate location derived from it and Ad ID.
  • Log Files, which are files that record events that occur in connection with your use of or interaction with the Service.
  • Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Service. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
  • Pixels (also known as web beacons), which are code embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contain JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities, including Facebook, that allow us to track our conversions, bring you advertising both on and off the Service, and provide you with additional functionality.
  • Device Fingerprinting, which is the process of analyzing and combining sets of data elements from your device's browser, such as JavaScript objects and installed fonts, to create a "fingerprint" of your device and uniquely identify your browser and device.

Internet-Based Advertising and Third-Party Tracking

We participate in interest-based advertising and use third-party tracking technologies to provide you with targeted advertisements and measurement services. We use analytics services to help us understand how users access and use the Services. We work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Meta and via other social media platforms that you may view on their platforms as well as on other websites and services. As part of this process, we may incorporate tracking technologies into our own Service (including our website and emails) as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you ("Interest-based Advertising").

  • Meta Business Tools: We use Meta Business Tools, including the Meta Pixel and Meta Conversion API (CAPI). These tools allow us to track user actions on our website and send data to Meta (Facebook) to measure the effectiveness of our ads and create custom audiences for ad targeting.
  • Google Analytics: We use Google Analytics (a web service of Google LLC) to analyze website traffic, understand user behavior, and improve site performance. Google Analytics uses cookies to collect information, such as pages visited and time spent, to help us improve our site and provide better content. The data generated is generally transmitted to and stored by Google in the US. You may opt out of this tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
  • Datadog: We use Datadog, Inc. ("Datadog") to monitor the performance and stability of our website and applications. Datadog collects performance metrics, log data, and, in some cases, anonymized data on user interactions to help us identify and fix errors, optimize system performance, and enhance security. For more information on Datadog's data practices, please visit their privacy policy.
  • Zoho Sales IQ: We use Zoho Sales IQ to enhance our website functionality and customer support. This service uses first-party cookies to collect data about your visit, including your IP address, browser type, and browsing behavior. This information is used for analytics and to provide real-time chat assistance. You may manage your cookie preferences at any time.
  • CallRail: We use CallRail to track and analyze the effectiveness of our marketing campaigns. CallRail may record phone calls, transcribe conversations, and track web visitor behavior, such as which marketing source brought you to our site. This information is used to improve our services and marketing efforts. CallRail does not share your data with third parties and complies with strict data protection regulations.
  • Data Collection by Third Parties: We provide notice that third parties, including Meta, may use cookies, web beacons, and other storage technologies to collect or receive information from our Services and elsewhere on the internet and use that information to provide measurement services and target ads.
  • Server-Side Tracking (CAPI): Through the Conversion API, we may share certain personal identifiers (such as hashed email addresses or phone numbers) directly from our servers to Meta to better attribute conversions and improve ad performance.

Information from Third Parties

We may receive information about you from third parties, including:

  • Business Partners: Information from our business partners related to the provision of advertising management, marketing, and data collection intake services for Advertising Firms including, the Advertisements placed by such Advertising Firms.
  • Service Providers: Information from service providers who help us with our business operations.
  • Social media networks with which you interact.
  • Publicly Available Sources: Information from publicly available sources, such as social media platforms and public records, including data in the public domain.

How We Use Your Information

We use the information we collect for various business and commercial purposes, including:

Business Purposes

  • Providing Our Services: To provide advertising management, marketing, and data collection intake services for Advertising Firms including, the Advertisements placed by such Advertising Firms.
  • Client Communications: To communicate with you about your inquiries, our Services, and related matters.
  • Customer Service: To provide customer support and respond to your requests, inquiries, questions or concerns.
  • Quality Monitoring: To monitor and improve the quality of our call center services and client interactions.
  • Analytics: To understand how users interact with our Services and improve their functionality and user experience.
  • Security: To detect, prevent, and address security issues and fraudulent or illegal activity.
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
  • Marketing and Retargeting: To market our Services to you, including through targeted advertisements on social media platforms like Facebook and Instagram (but not via SMS or other messaging technologies without your express consent).
  • Measurement and Attribution: To use data collected via the Internet-Based Advertising and Third-Party Tracking Tools identified above to assess the effectiveness of our advertising campaigns.
  • We process information collected on behalf of each Advertising Firm solely for the purposes specified by such Advertising Firm. We do not combine such information with personal information obtained from other sources, and as set forth below, we do not use such data for our own commercial purposes. Note that SMS opt-in data and consent information is expressly excluded from any such combination or downstream sharing and shall be governed solely by the Mobile Messaging, Consent, and Data Use section below.

Commercial Purposes

  • Marketing: To market an Advertising Firm's services to you, including through targeted advertisements identifying the Advertising Firm.
  • Transmission to Advertising Firm: To transmit your inquiry to the Advertising Firm responsible for the advertisement to which you responded.
  • Service Development: To develop new products, services, or features based on user preferences and behaviors.
  • Affiliates: We share information with the Advertising Firm responsible for the advertisement to which you responded, our affiliates and related entities, including where they act as our service providers/subprocessors.
  • Merger and Acquisition: We share information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
  • Security and Compelled Disclosure. We share information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also share information to protect the rights, property, life, health, security and safety of us, the Service or anyone else.
  • Facilitating Requests. We share information at your request or direction which includes with the Advertising Firm responsible for the advertisement to which you responded.

Mobile Messaging, Consent, and Data Use

When you provide your mobile phone number to us, you consent to receive service-related communications from us via SMS or other messaging technologies, including messages necessary to provide, support, or administer the Services.

Advertising Firm or Legal Service Provider. If, when using our Services, you choose to engage or otherwise use an Advertising Firm or legal service provider who may assist you with your legal needs and share information with it, such Advertising Firm or legal service provider may use and share your data in accordance with their privacy policy and terms of use. We are not responsible for and make no warranties, express or implied, as to the Advertising Firm's or legal service provider's services or products or their conduct related to your information. Your information may be shared solely to the extent necessary to facilitate your request to receive offers for legal services and related products. Such disclosure will not exceed the scope of purposes disclosed to you at the point of opt-in, and your opt-in data will not be shared with any third-party law firm or legal service provider for purposes beyond those associated with your specific request to receive offers for legal services and related products.

No Sale or Sharing for Third-Party Marketing. We do not sell, rent, share, or otherwise disclose your SMS opt-in status, consent records, or any related messaging originator opt-in data to any third party for marketing, promotional, or other purposes unrelated to providing you with the Services. For the avoidance of doubt, SMS opt-in and consent data is excluded from any data-sharing arrangements described elsewhere in this Privacy Policy and will not be shared with third parties for their independent marketing use.

Authorized Service Providers. We may share your personal information, including your SMS opt-in status and consent records, with service providers engaged by us solely to facilitate the delivery of text messages on our behalf. Such service providers include, without limitation, messaging platform operators, telephone carriers, and other vendors whose services are necessary to support message delivery. These service providers are contractually restricted from using your information for any purpose other than performing services on our behalf in connection with our Services.

Telemarketing and Do-Not-Call Rules. By submitting your personal information to us, including through the Site or the Services, you acknowledge that such submission constitutes an inquiry and/or application for purposes of the Telemarketing Sales Rule, 16 C.F.R. Part 310, as amended from time to time (the "TSR"), and applicable state do-not-call regulations. Accordingly, and notwithstanding that your telephone number may be registered on the Federal Trade Commission's Do-Not-Call Registry or on any applicable state do-not-call list, we retain the right to contact you for the period permitted by law under the TSR and applicable state regulations.

TCPA Prior Express Written Consent; Automated and Prerecorded Communications. Where you have provided your "prior express written consent" within the meaning of the Telephone Consumer Protection Act, 47 U.S.C. § 227, and its implementing regulations promulgated by the Federal Communications Commission, 47 C.F.R. § 64.1200, as amended from time to time (collectively, the "TCPA"), you consent to receive telephone calls and text messages from the applicable Advertising Firm responsible for the advertisement to which you responded, their respective designated service providers, and from us acting as the Advertising Firm's authorized services provider. Such communications may be made using an automatic telephone dialing system or equipment with the capacity to dial stored or randomly generated numbers; may include artificial or prerecorded voice messages; and may include SMS or MMS text messages delivered via automated technology, in each case to the telephone number(s) you have provided to us. You are not required to provide this consent as a condition of obtaining access to the Site, viewing or using the Services, or purchasing any goods or services. You may revoke your consent at any time by following the opt-out instructions provided in each message (e.g., by replying STOP to any SMS message) or by contacting us using the methods described in the "Contact Us" section of this Privacy Policy. Revocation of consent will be processed promptly, but standard message delivery timing may result in the receipt of one additional message following your opt-out request.

Phone Number Change Notification. By agreeing to this Privacy Policy, you agree to notify us (or the applicable Advertising Firm) promptly if the telephone number you have provided to us changes for any reason. Without limiting the foregoing, if you: (i) have your telephone number reassigned to another person or entity; (ii) relinquish your telephone number so that it is no longer assigned to you; (iii) port your telephone number to another carrier or service provider; or (iv) otherwise cease using that telephone number for any reason (each, a "Phone Number Change"), you agree to notify us of the Phone Number Change promptly by email at privacy@westwisegroup.com or through the contact methods set forth in the "Contact Us" section of this Privacy Policy. This notification obligation exists because continued transmission of automated or prerecorded communications to a reassigned number may give rise to liability under the TCPA, and your prompt notification allows us to update our records accordingly.

Data Processor/Controller

With respect to any personal data Westwise Group processes on behalf of its Advertising Firm clients in connection with the advertising management, marketing, and data collection intake services provided through the Site and the Services, Westwise Group acts as a processor, and the applicable Advertising Firm acts as the controller. Westwise Group processes such personal data only for the purpose of providing the contracted services and in accordance with the applicable Advertising Firm's instructions, except where otherwise required by applicable law. With respect to personal data that Westwise Group collects and processes for its own purposes in connection with the operation, security, and improvement of the Site and the Services, including, but not limited to, the Business and Commercial Services described above, its properties, acts as the data controller.

Data Security

We implement reasonable security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no data transmission or storage system is completely secure and we cannot guarantee the security of information about you. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

Children's Privacy

Our Services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at privacy@westwisegroup.com. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

The Services are intended for general audiences and are not directed towards children under the age of 13. Westwise Group respects the privacy of children of all ages and, in particular, recognizes the sensitivity of personal information (as defined by the U.S. Children's Privacy Protection Act, or "COPPA") concerning children under the age of 13, and therefore provides this special notice to parents and legal guardians regarding the collection of information from such children. If you are over the age of 13 but under the age of 18, you should only use our Services with the involvement of a parent or legal guardian and should not submit any data to Westwise Group. If you are a parent or legal guardian and believe we have collected personal information in violation of COPPA, contact us at privacy@westwisegroup.com and we will remove such personal information from the Service.

Changes To This Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. We may also advise you of any material changes via email. If our company is acquired by or merged with another company, your information may be transferred to the new owners.

General Statement of U.S. State Laws

The following sections contain additional information and disclosures applicable to residents of U.S. states that have enacted comprehensive consumer privacy laws where we currently operate ("Applicable State Privacy Laws"): California, Nevada, Colorado, Utah, Texas, Oregon, Delaware, Iowa, New Jersey, Nebraska, Tennessee, Minnesota, and Montana. Please note that terms such as "sale" and "share" of personal information are defined differently across these laws, so a practice described as a sale or share under one state's law, such as our use of server-side conversion tracking, may not meet the definition of a sale under another state's narrower standard. If you have questions about other states or jurisdictions, please contact us using the information in the "Contact Us" section below.

Additional Disclosures for California Residents

If you are a California resident, under the California Consumer Privacy Act ("CCPA") you have additional rights related to your Data. Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to Advertising Firms during the immediately preceding calendar year for those Advertising Firms' own direct marketing purposes; and (ii) a list of the categories of Advertising Firms to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in "Contact Us" above and specify that you are making a "California Shine the Light Request" or call us at our toll free number 213-998-2983. We may require additional information from you to allow us to verify your identity, and are only required to respond to requests once during any calendar year.

Right to Know.

You have the right to know and see what Data Westwise Group has collected about you over the preceding 12 months, including: the categories of Data Westwise Group has collected about you; the categories of sources from which Data is collected; the business operations, marketing, sales, and service purposes for collecting your Data; the categories of Advertising Firms with whom Westwise Group has shared your Data; and the specific pieces of Data Westwise Group has collected about you.

Right to Access/Data Portability. You have the right to access and obtain a copy of the specific pieces of Data Westwise Group has collected about you over the preceding 12 months, upon verification of your identity.

Right to Correct. You have the right to request inaccurate Data Westwise Group collected and maintains about you be corrected.

Right to Delete. You have the right to request that Westwise Group delete the Data we have collected from you and direct our partners to do the same. Deletion of your Data is not absolute, however. There are exceptions under which Westwise Group may retain your Data and where Westwise Group is not required to delete your Data.

Exercising Your California Data Privacy Rights:

To request access to or deletion of your Data, or to exercise any other Data rights under CCPA, you may contact Westwise Group using any of the following methods: Email us at privacy@westwisegroup.com; or Contact us via our toll free number: 213-998-2983.

Response Timing and Format. Westwise Group will respond to a CA consumer request for access or deletion ("Request") within 45 days of receiving a Request. If Westwise Group requires more time, we will inform you of the reason and extension period in writing. You have the right to direct us not to sell or share Data Westwise Group collected about you to our partners. You have the right to limit the use and disclosure of your sensitive Data Westwise Group has collected about you.

As referenced above, we use Meta's Conversion API to transmit certain personal identifiers, such as hashed email addresses or phone numbers, directly from our servers to Meta, in order to attribute conversions and improve the performance of advertising campaigns. This transmission constitutes "sharing" of personal information under the CCPA. You have the right to opt-out as described in this "Additional Disclosures for California Residents" section.

To opt out of the potential sale or sharing of your Data or to limit the use and disclosure of your sensitive Data, please email us at privacy@westwisegroup.com and include "DO NOT SELL MY PERSONAL INFORMATION" in the subject line.

If you are a California resident under 18 years old and have registered to use the Service, you can ask us to remove any content or information you have posted on the Service. To make a request, email us at the email address set out in "Contact Us" section with "California Under 18 Content Removal Request" in the subject line, and tell us what you want removed. We will make reasonable good faith efforts to remove the post from prospective public view, although we cannot ensure the complete or comprehensive removal of the content and may retain the content as necessary to comply with our legal obligations under federal and state law, resolve disputes, and enforce our agreements. We do not knowingly "sell," as that term is defined under the CCPA, the personal information of minors under 16 years old who are California residents. For the avoidance of doubt, we are not required to remove any content or information: (i) we or third parties, including Advertising Firms are required to maintain under federal or state law, (ii) was not posted by you; (iii) is anonymized and cannot identify you, (iv) if you do not follow or comply with our instructions for removing or requesting removal, (v) or you received compensation or other consideration for providing content or information.

Other U.S. States Privacy Rights

Residents of certain states with comprehensive consumer privacy laws may have rights to:

  • Access personal information
  • Correct inaccuracies (where applicable)
  • Delete personal information
  • Obtain a portable copy of personal information
  • Opt out of targeted advertising, the sale of personal information, or certain profiling activities
  • Appeal a denied request (where applicable)

These rights apply to residents of states listed in the summary table below.

U.S. State Privacy Law Summary (excluding CA):

U.S. state privacy law summary excluding California
CategoryStatesCore RightsNotable Variations
Comprehensive Consumer Privacy LawsColorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, Indiana, Maryland, New Hampshire, Kentucky, Rhode Island, Arkansas, FloridaAccess; Deletion; Portability; Opt-Out of Sale/Targeted Advertising; Correction (where applicable); Appeals (where applicable)Rights and exemptions vary by state. Colorado, Connecticut, Oregon, Minnesota and Maryland, among others, impose additional requirements or broader rights. Kentucky, Indiana and Rhode Island are effective January 1, 2026. Arkansas is effective July 1, 2026. Florida is a narrower-scope comprehensive privacy law.
Limited-Scope / Sector-Specific Privacy LawsNevada; Illinois; WashingtonNevada: opt-out of certain sales; Illinois: biometric privacy rights; Washington: consumer health data rightsThese are not general comprehensive privacy laws. Nevada's general opt-out is narrower than the comprehensive state laws; Illinois applies principally to biometric information; Washington's My Health My Data Act addresses consumer health data.
Enacted, Not Yet EffectiveOklahoma; Alabama; Louisiana; VermontRights will apply when the respective statutes become effectiveOklahoma: Jan. 1, 2027; Alabama: May 1, 2027; Louisiana: Jan. 1, 2027; Vermont: Jan. 1, 2028.

How to Exercise Your Rights (Non-California States)

Residents of applicable states may submit a request by:

We will verify your identity and respond within the time period required by applicable law. In many states, the initial response period is 45 days, subject to extensions where permitted. Certain states may impose different response periods, request-frequency limitations, or requirements concerning the method of submitting a request. Where available, appeal rights will be explained in our response.

Authorized Agents

Depending on the state of residence and the specific right being exercised, you may designate an authorized agent to submit certain privacy requests on your behalf. We may require written authorization, power-of-attorney documentation, identity verification, or other information reasonably necessary to verify the agent's authority. Authorized-agent rights vary by state and by type of request.

The authorized-agent process is available, as applicable to the particular request, for residents of Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. California residents may also use an authorized agent under the separate California section of this Privacy Policy. Additional state-specific opt-out or health-data agent requirements may apply.

Other States Not Listed

Residents of U.S. states not listed above may request access to or deletion of their personal data, or may exercise other applicable data privacy rights by submitting a written request to Westwise by using the information in the "Contact Us" section below.

Universal Opt-Out Mechanism

Westwise Group honors Global Privacy Control (GPC) as a universal opt-out mechanism. If your browser or extension transmits a GPC signal, we treat it as a request to opt out of the sale and sharing of your personal information for cross-context behavioral advertising, and we apply it automatically to that browser with no further action required from you. Because GPC is browser-based, the signal applies to the specific browser and device you are using. You may also opt out, or exercise any other privacy rights, by contacting us at privacy@westwisegroup.com or by mail at: Westwise Group, LLC, 1100 Glendon Avenue, 17th Floor, Los Angeles, CA 90024, Attention: Privacy.

These updates aim to ensure compliance with the privacy norms and consumer rights in each of the listed states, enhancing transparency and consumer trust.

Contact Us

Westwise Group, LLC

1100 Glendon Avenue, 17th Floor

Los Angeles, CA 90024

Attention: Privacy

Phone: 866-604-0560

Email: privacy@westwisegroup.com

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